Can a systematic pursuit of human capital growth build sustained competitive advantage? Absolutely. Bill Walsh, one of the great coaches in the history of the National Football League, described his blueprint for building a sports dynasty as systematic and disciplined process of improving human capital. Walsh stated that his strategy for building a dynasty was first to identify eight positions (quarterback, running backs, linebackers, etc.). At the end of the first season, he expected to be the best in the NFL in two positions. At the end of the second season, he would be the best in the NFL in four positions. By year four, he would have a dynasty. Walsh saw sustained competitive advantage as a function of human capital excellence, and he used a time-tested the ream loses Jerry Rice, it needs another Jerry Fice-type receiver to ensure that the system produces the expected output.