Business can give to safety the priority warranted by the product
• Business should abandon the misconception that accident occurs exclusively as a
result of product misuse and abuse
• Business must monitor the manufacturing process itself
• When a product is ready to be marketed, companies should have their product
safety staff review advertising for safety-related content
• When a product reaches the market place, firms should make available to
consumers everything related to the product’s performance in writing
• Companies should investigate consumer complaints.