In conclusion, Factors affecting consumer behavior of Nike shoes in Pathumthani. The first reason that related with making decision to buy Nike shoes and the second is Durability of Nike shoes. These reasons are cause of people who have limitation time and need to eat food which has good taste. The result of 4Ps include Price, Place, Product, Promotion from customer who flavor consume fast food is Price is not high and not low when compare with quantity and quality of fast food which they get and they are major realize to