At all times, each person in the enterprise must judge the means and the ends of a process against
personal and societal values and rules of conduct. These values and rules of conduct are referred to as
ethics. In judging, people and organizations must ask questions about the means and ends such as: Are they
fair, respectful, responsible, honest, and honorable? Society sets the framework for this questioning, but
individuals and organizations make the judgments and set the rules. Discussions of society values therefore
often involve a discussion of ethics or ethical values. Most enterprises will have an ethics policy if none
other concerning social values.