The Traditional Perspective
• Analyzing the internal and external environment of the company to arrive at organizational strengths, weaknesses, opportunities and threats SWOT
• Situational Analysis missions, goals, and strategies

Helpful
Harmful
Internal
External

SWOT Analysis
S – Strength
W – Weakness O – Opportunity T – Threat
SWOT – analysis of the environment both inside and outside the organization
The Traditional Perspective
• Environmentaldetermination
– The environment is the primary determinant of the
best strategy.
– Determining which strategy will best fit environmental, technical and human forces at a particular point in time, and then working to carry it out.
• The Principle of Enactment
– Firm can influence its environment, making it less hostile and more conducive to organization success.
Deliberate Strategy –vs- Emergent Strategy • Deliberate Strategy
• Emergent Strategy
“We shall get nowhere without emergent learning alongside deliberate planning.”
Effective Strategic Planning
• Organization should adapt to environment
forces when the costs of enacting the benefit. • Organization should be proactive in creating
their own opportunities.
• Organizations should engage in deliberate strategic planning process, but they should also be willing to make mistakes and learn from them as they chart a strategic course.