Excepting resource access, these “uncontrollable variables,” as they are often referred to in market strategic development, are self-evident and are discussed in more detail later in the text. Access to resources, perhaps more importantly knowing where to access resources including information, allows the entrepreneur to assess the viability of the new venture. It is a requisite that the new conception canbe tested in this environment. Knowledge of the legalities about what one wishes to do are critical, as are the latest in technologies, competitors and so on.