•What are our threats, and how can
we assess, manage, and respond to
the possible risks?
A SWOT analysis is a solid foundation for the strategic planning process,
because it examines a firm’s technical,
human, and financial resources. In
Figure 2-2, the bulleted lists show samples of typical strengths, weaknesses,
opportunities, and threats.
As the SWOT process continues,
management reviews specific resources
and business operations.