The type of good that will be marketed is going to affect the price of a product.
Nike usesvertical integration in pricing wherein they own participants at differing channel levels or engage in more than one channel level operations. This is also an attempt to control costs andinfluence pricing practices.
Nike’s pricing is designed to be competitive to the other fashionshoe retailers. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high premiums. Nike’s pricing strategy makes use of vertical