Packaged food in Vietnam continued to develop in 2010 due to a
continuous economic recovery, the signs of which included higher Gross
Domestic Product (GDP) growth. Consumers’ spending confidence
returned, which, combined with growing personal incomes and rapid
urbanization, drove up the sales value of necessities such as sauces,
noodles and condiments as well as indulgence and premium segments
such as confectionery, ice cream, and sweet savoury snacks. In addition,
the increasing prevalence of modern lifestyles and Western
-
influenced
culture created huge potential for non
-
traditional food such as cheese,
pasta and ready meals.