Implementation
So now let’s look at the next time group, which is actually getting these things in place,
implementing these. These functional technologies—it turns out to be surprisingly smooth.
What the head of design at BMW did to make these things succeed was actually a little bit of
managerial genius because he didn’t try to ram them down their throats. He simply put
these really powerful workstations with great design software at their desks and he walked
away for a little while. What he saw when he came back was, in general, they weren't using
them. But a couple of them were and, in particular, these genius designers at BMW had
small armies of helpers around them: draftsmen, sculptors, engineers, people like that.