Brand Response is about how customer think and feel about the Disney based on their judgments and feelings. Customers make judgments about the Disney brand according to its quality, credibility, consideration and superiority.
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For quality, Disney maintained high quality of its products and services. Nice and friendly employees and cartoon characters are well-trained by
Disney’s
own training school to serve the customers and incredible service are also provided, including rental of baby cars. Disney got many good comments in its products and services from consumers. For credibility, Disney is expertise in lots of areas, such as implanting innovative products, adding high likability attractions, etc. Disney is ongoing creating innovative movies and animation with new characters and excellent special effects. Its trustworthiness is so high which creates raving fans not only child age group, but also grown-ups. So, its credibility is very high and it gains the reputation from customers. For Consideration, customers will consider Disney does meet their needs. Most customers think that they would be experienced a fantastic and joyful trip and beyond their expectation after using its products as Disney providing the high quality and value products and services to them. They can get what they need in Disney. For superiority, customers get a fantastic and magical experience from Disney, compared with other competitors. They got satisfaction and superiority in Disney as all customers are the guests for Disney and being served with incredible services. Thus, Disney fulfilled or even beyond
customers’
expectations and differentiate from other competitors