Advertising
The advertising is the main factor in the business and it good ways to present the product of the company. The succeed supermarkets Tesco and M&S, there are several ways to promote their product and make everyone know their brand. Tesco there are so many advertising such as, on television, Tesco channel on YouTube, billboard and on Tesco website. Their advertising shows the price, offering, discount of product, and the product new entry for attract the shopper. On the other hand, M&S advertising there are a few different from Tesco such as, the company built the “Swhopping” on Facebook to give the campaign a strong element. Furthermore, nearly a month on the Facebook has about 86,000 active users that become a success of M&S advertising. As shown above, Tesco and M&S desire that will be the most attractive and it would be easier for the shopper to decide to go to shop their supermarket.