In the past, there has been much discussion regarding the industry’s need to invest in human resources. This is made more pronounced by the number of small businesses that dominate the industry, and their inability either to support or recognize the importance of investing in human resources to improve overall professionalism and the quality of the tourism product (Cooper at al., 1994). Too often in the past, managers view training as a cost rather than as an investment. Edgell et al. (2008) stated that many in the industry are “simply unconvinced of the benefits of tourism education and training” despite the obvious fact that tourism is a service business dependent on the quality of personal skills of those delivering the services.