Marketing organization
1. The senior marketing executive in this company has organizational ‘‘clout’’ to influence
customer satisfaction.
2. The marketing department has enough people to ‘‘get the job done’’.
3. The marketing department staff has the authority it needs to be effective.
4. The marketing department does a lot to help other employees in this company to be
effective marketers.
5. The marketing department in this company plays an important role in formulating
strategy.
6. The relationship between the marketing department and the top management of this
company is good.
7. I feel the marketing department understands the needs of employees in other
departments.
8. The activities of various departments in this company are well coordinated to ensure
customer satisfaction.
9. The strengths and weaknesses of our marketing department are considered when we
make strategic decisions.
10. The organizational structure of this company facilitates entrepreneurial thinking.