The Usage of a product can be increased by continuously reminding about the brand to customers through advertisements. The benefits of the frequent use of a product can be communicated to increase the consumption, e.g., the usage of Head & Shoulders on every alternate day can reduce dandruff.
The untapped market can be occupied by understanding the needs of the new market segment. The brand revitalization can be done to cater to the needs of new customers, e.g.; Johnson n Johnson is a baby product company but due to its mild product line the same can be used by ladies to have a soft skin and hair.
The brand can be revitalized by entering into an entirely New Market. The best example for this is Wipro, who has entered into a baby product line.
Another way of getting the brand revitalized is through the Re-positioning. It means changing any of the 4 P’s of marketing mix viz. Product, price, place and promotion.The best example of re-positioning is Tata Nano. On its launch, it was tagged as the “cheapest Car” that hurt the sentiments of customers, and the sales fell drastically. To revive the sales, the new campaign was launched “Celebrate Awesomeness” that re-positioned its image in the minds of the customer.
A brand can be revitalized by Augmenting the Product and Services. The company should try to give something extra along with the product that is not expected by the customer. Some additional benefits can revive the brand in the market e.g. A plastic container comes with a surf excel 1 Kg pack that can be used for any other purpose.
The brand can be modified through the Involvement of Customer The feedback about the product and services can be taken from ultimate consumer and changes can be made accordingly. Customer’s involvement is best seen in service sector wherein feedback forms are filled in at the time of availing the services such as hotels, restaurants, clubs, flights, trains, etc.
This shows that brand revitalization is an essential to the success of any product. The firm takes all the necessary steps to keep its product very much alive in the market.
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