Data analysis
Data analysis was initiated on the completion
of the first interview. Through carefully listening
to recordings and reading transcripts and
field notes, the process of coding began using
substantive coding (conceptualizing the empirical
matter) followed by theoretical coding
which conceptualized and tested the emerging
theory in ongoing data collection and analysis.34
The Grounded Theory concepts of the
constant comparison method and theoretical
sensitivity were used during the whole study
process to ensure that the developing codes
and theory remained grounded in the data.33,34
Interviews towards the end of the study developed
emerging themes.