Competition. This is one of the strongest reasons to have a website. You know your competitors have a website. I mean not only your local retailers but also manufacturers and online sellers use websites as a way to communicate with existing and potential customers. It doesn’t mean that all of your competitors have a web presence but probably at least one nearby has a website! Don’t lose customers to them! If you are local, adding a printable map showing your location is a great convenience for your customer.