We are new in the market and we have limited budget for advertisement. So we will allocate 25 percent for supplier’s advertising and 75 percent for customer’s advertising the main content of our advertising that it has innovative technology safety system. In addition, we will present about our promotion mainly by tradeshow newspaper, magazines and internet (social network, well-known website and blogs).
For supplier, we will advertise and inform supplier by ordered website for supplier. It stimulate supplier to purchase more product. We will give point for supplier for supplier each order. When supplier orders abundantly, they will give point for supplier each order. When supplier orders abundantly, they will receive more point. The point can exchange to be discount for next order or will exchange with annual trip if they have enough point.
For customers, we will usually main promotion from our company. We will send information about our promotion to supplier such as company’s premium, sale festival, coupon for receiving service and other prize competition that customers can participate. Our company will pay compensation for supporting suppliers. We have to advertise on major medias at the time that our target market can reach them repeatedly. Customers will aware. Finally, they will determine to purchase our product.