In the linguistic context, the lexical choices found on the tourism websites are verbalised through lexis
or words highlighting the positive aspects of the tourist destination from its fascination, excitement,
diversity, exoticism, beauty, and peacefulness. These particular lexical choices manipulate and create the
tourist’s gaze towards the destination (Hallett & Kaplan-Weinger 2010). Similarly, the utilisation of
such lexis is also apparent on the page about Malaysia on the official tourism website of Malaysia (see figer1 )
In the linguistic context, the lexical choices found on the tourism websites are verbalised through lexis
or words highlighting the positive aspects of the tourist destination from its fascination, excitement,
diversity, exoticism, beauty, and peacefulness. These particular lexical choices manipulate and create the
tourist’s gaze towards the destination (Hallett & Kaplan-Weinger 2010). Similarly, the utilisation of
such lexis is also apparent on the page about Malaysia on the official tourism website of Malaysia (see figer1 )
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