Sports Events. As Red Bull built relationships through athletes abd teams, it wasn’t long before it began sponsoring events. Today, Red Bull has its name on dozens of major annual events, including the Red Bull U.S. Grand Prix (MotoGP), Red Bull Wake Open (wake boarding), Red Bull Rampage (mountain biking), and Red Bull Sharpshooters (basketball).With such event sponsorships, Red Bull has more than once invented an entirely new sport.
Consider Red Bull Crashed Ice, a world tour winter extreme sport. It’s similar to ski cross or snowboard cross-only with skates, on ice. In this sport, some of the toughest ice hockey players in the world jockey for position at speeds of up to 40 miles per hour. But the real catch is that the race takes in a 500-meter ice canal filled with bumps, jumps, berms, and other obstacles. The cameras capture all the action as competitors race past screaming fans and Red Bull banners.