immigrants have numerically dominated feeding occupations in American cities. There is a rich seam of literature on ethnic entrepreneurship. Yet much of the ethnicity and entrepreneurship literature attends only to economics and politics, as if immigrants were creatures only of political economy who never thought about taste, beauty, and how these qualities might intersect with their practical-moral universe. The propensity to ignore immigrant aesthetics in the disciplinary discussion of taste is a product of the tendency to see taste as marginal to the real lives of marginalized peoples. As a consequence, taste loses its contested, dynamic, and transactional character.