The BMW Group uses different slogans and advertisements for the promotion of its products. WCRS has been the advertising agency of BMW Group since 1979. The company invests a large amount of money for their cars in films e.g. the film “The World Is Not Enough”. James Bond drove the new Z8 before the car was launched and in “Austin Powers 3-Goldmember” the MINI Cooper was used. These advertisement techniques have really helped BMW Group in their promotion of the cars. BMW Group also promotes its cars by using slogans such as “The Ultimate Driving Machine” and “Sheer Driving Pleasure”.