VI. CONCLUSION
As can be seen from Figure 4, the big data and mobile
Internet technology have played a tremendous role in
reconstructing warehouse-type supermarket logistics supply
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chain. Popularity of mobile tenninals promotes the
transformation and upgrading of warehouse-type supermarket.
Mobile tenninals are used in the whole process of mobile ecommerce
shopping, including marketing, ordering, paying,
logistics monitoring, delivering at the fixed point. The mobile
tenninal will collect all the information consumer generated
during the entire shopping. Researching on the analysis of data
mining technology by big data, the supermarket can serve
consumers better. Big data and mobile Internet save
consumers time, to provide consumers with a great
convenience, which is the most critical. Because in the supply
chain, customer service is more important than the company's
performance [11]. However, they also improve the efficiency
of business operation, reduce the cost of doing business. Its
reconstruction of the warehouse-type supermarket supply
chain provides new ideas for development of the entire retail
industry.