Partner Relationship Management (PRM) – Enhance collaboration between a company and its selling partners. – If a company does not sell directly to customers but rather works through distributors or retailers, • provides trade information and distribute leads and data about customers, integrating lead generation, pricing, promotions, order configurations, and availability • assess its partners’ performances so it can make sure its best partners receive the support they need to close more business. Employee Relationship Management (ERM) – Deals with employee issues that are closely related to CRM, such as setting objectives, employee performance management, performance-based compensation, and employee training.