The mass media had launched a bitter attack on the superstar. 2. The purpose of news release/press release is to connect with media. 3. A newsletter is a communication tool that should be part of your public relations program. 4. The first thing you need to do is to build a media list. 5.'Talk of the Town' and 'Events' are two columns in THE NATION that all public relations personnel should add in their media list. 6. Most organizations have public relations personnel whose jobs are to deal with media and build the corporate image. 7. A PR specialist has to prepare press releases and contact people in the media who will print or broadcast them. 8. Backgrounder frequently accompany a press release in a press kit.