Johnson Liew joined Bengawan Solo as the company’s accounts director in the early stages of its development. After 2000, their son Henry Liew also joined the company, working in the area of business development. His vision for the company included expanding the business overseas and developing it into an international brand, improving production and operations, and introducing promotions such as cake vouchers, while maintaining Bengawan Solo’s traditional customer base. The company also began experimenting with new cakes and kueh offering an innovative take on traditional recipes, new desserts and café-bakery style outlets.
Johnson Liew joined Bengawan Solo as the company’s accounts director in the early stages of its development. After 2000, their son Henry Liew also joined the company, working in the area of business development. His vision for the company included expanding the business overseas and developing it into an international brand, improving production and operations, and introducing promotions such as cake vouchers, while maintaining Bengawan Solo’s traditional customer base. The company also began experimenting with new cakes and kueh offering an innovative take on traditional recipes, new desserts and café-bakery style outlets.
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