Marketing is getting the right product or service in the right quantity, to the right place, at the right time and making a profit in the process".
Marketing is about identifying and understanding your customer and giving them what they want. It's not just about advertising and promoting your business.
Effective marketing is a result of examining every aspect of your business and how it affects the consumer's end experience. It covers everything you'll need to do in order to deliver your products and services to the consumer including research, planning, pricing, packaging, promotion, selling and distribution.