If we were to translate their predicament into the language we’ve been developing in the preceding chapters, the campaign workers assessed their no- deal options in negotiations with Moffett as exceedingly weak. As they saw the situation, if Moffett were to say “no” to any affordable price proposal, the cam- paign would either (1) face an unaffordably large financial exposure if it went ahead and used the photos, or (2) risk losing any shot at the presidency if it did not use the pictures. By contrast, Moffett seemed to enjoy a commanding option in the event of no deal. Given this assessment, the only deals that might induce a “yes” from Moffett would involve impossibly large payments. In brief, the campaign faced a potent barrier: an exceedingly adverse deal/no-deal bal- ance. Again: what on earth could they do, and should they do?