When items first arrive, they are immediately scanned and sorted. The Telegraph noted that company policy dictates that a barcode scanner logs and scans an incoming item within the first 12 hours of its arrival. Then, items go into one of 50 receiving areas to be sorted and stored. In some instances, the consumer good is such a hot seller that it will not even be shelved. Rather, the item ends up in "mass land," an area filled with pallets of goods ready to go out.