The use of Social Media such as Facebook requires interaction between the account administrators and their followers/guests. Social Media administrators of PCOO New Media and are in charge of responding to the comments posted on Social Media channels of the President. General questions are answered right away while sensitive issues are subject to discussion before feedback is sent out by the assigned Social Media Administrator. Concerns and requests posted on the Social Media channels are coursed through the proper channels for appropriate response. The Social Media administrators are also responsible for the drafting the weekly communication report submitted to the PCOO Secretary and the Undersecretary for reference. The weekly communication report contains statistical analysis of the comments posted by citizens in the Social Media channels managed by PCOO New Media.