Confectionery sunflower prices do not track soybean prices quite as closely, but will generally follow broad swings in the price of vegetable oils. Many current or potential sunflower producers are interested in confectionery sunflower prices because of their higher price. Unfortunately, with this higher price comes more demanding production and handling requirements to get a high quality, undamaged seed suitable for the human food market. Although most confectionery sunflower delivery points are primarily in the Plains states, this is a product that lends itself to direct marketing. Whether selling wholesale or direct, sunflower growers should get experience by growing the oilseed type before even considering growing the confectionery type. Beginning sunflower producers should plan to grow the oilseed varieties.