Ex. Grocery distribution channel and the increasing use of
12
scanner technology
▫ Enable to more aware of regional and national sales trends
▫ The new data collective system with more efficient, faster,
and accurate
▫ Development of new promotion program and customer
management:- frequent shopper or customer loyalty
programs
• The retailer now had control of the information flow to
manufacturers because they had better tools for
understanding household purchase data than did
manufacturer