The way Electronic Arts CEO Andrew Wilson sees it, when the video game industry focuses too intently on the transactional nature of the business like selling discs in plastic boxes-it's easy to lose sight of what's most important. For Wilson, who recently ended his first year as CEO of one of the world's largest video game publishers, it's more important to take a step back and ruminate instead over why people seek such pixelated diversions in the first place. When he talks about his vision for EA, he correlates the urge to play games with deeply rooted human needs, like the self-improvement that comes from tackling challenges, and motivates exploration and creativity.