Since the 1950s, when it introduced the concept of product life-cycle management in the seminal article “How to Organize for New Products” in the Harvard Business Review and created the PERT (Project Evaluation and Review Technique) methodology to streamline the U.S. Navy’s development of the Polaris missile, Strategy& has been a trusted innovation advisor. Our innovation experts can help clients improve their innovation functions, including new-product development, research and development, and engineering. We advise companies on setting strategy, making needed process and organizational changes, building new innovation capabilities, and assessing the scientific and technological robustness of their offerings. Our proven expertise in these areas, combined with our rich industry insight, allows us to identify innovation strategies and processes that are both technically and economically sound.