Data Sources:
The sources of data obtained are:
a) Secondary data: This data is obtained directly from the company websites books, and company records.
b) Primary data: This data is obtained by interacting and interviewing the Consumers in chittoor district.
c) Data approaches: To collect the data, survey method is adopted
Research Design: Descriptive research methodology
Research Approach: Survey approach
Research instrument: Questionnaire
Contact method: Personnel interview
Statistical tool: Chi - square test
Sampling Plan:
Sample size: Sample size consists of 120 consumers.
Sampling unit: The sampling unit includes all the consumers of coca-cola and pepsiCo Products in chittoor district.
Sampling metho: Convenience sampling