1. Introduction
This paper explores trends in meat consumption globally and examines
the influence of consumers' perceptions of quality on meat
consumption, with a particular focus on credence quality attributes. It
draws on secondary data to examine consumption trends, and uses
the theoretical and empirical contributions on quality theory from the
literature to identify quality aspects that are likely to be of increasing
importance to the meat industry in the future. Ultimately, this paper
aims to help the meat sector identify areas of focus to ensure that consumer
confidence in the quality of meat and meat products is maintained
and enhanced in light of current and projected consumption
patterns.