6
China’s tourism industry was very limited until the late 1970s among the developing
countries. Since 1980, China’s Tourism industry had shown a remarkable expansion and growth
(Zhu, 2001). Several policies between 1980s and 1990s had made significant contributions to
the rapid changes in China’s international Tourism development. The first dramatic change in
China’s policies came from the continuous support and guidance by government agencies. As
the general designer of China’s reform and opening door policy, Mr. Deng Xiaoping delivered a
total of five speeches from October 1978 to July 1979 urging the development of China’s
tourism. Mr. Deng pointed out positive functions of tourism to China’s politics, economy and
reform, which set up the keynote and gave a direction for China to develop its tourism in 20
years time frame. In the period from 1981 to 1985, the Chinese government underlined the
principals of making full use of efforts from central government, local government, organizations,
collectivities and individuals to build up China’s tourism infrastructure and facilities with selfindependence
and foreign investment. It was in the period from 1986 to 1990 that the
government defined the industrial position of tourism for the first time, and the management
system in tourism industry was shaped. China’s international tourism hit a boom period since
1990, as the central government further pointed out that tourism was a new focal point of
China’s national economic growth and set tourism as a pillar industry for economic development
at national as well as local levels.
The second force pushed the development of China’s Tourism industry originated from
the contribution of the policy reform and openness. The reform and opening door policy set the
milestone to China’s economic growth as well as to the tourism development. In the past 20
years, China’s tourism industry took a dramatic turn in the pace of its development as China’s
trade relationship with other countries became more liberal. New trade policies in business
6China’s tourism industry was very limited until the late 1970s among the developingcountries. Since 1980, China’s Tourism industry had shown a remarkable expansion and growth(Zhu, 2001). Several policies between 1980s and 1990s had made significant contributions tothe rapid changes in China’s international Tourism development. The first dramatic change inChina’s policies came from the continuous support and guidance by government agencies. Asthe general designer of China’s reform and opening door policy, Mr. Deng Xiaoping delivered atotal of five speeches from October 1978 to July 1979 urging the development of China’stourism. Mr. Deng pointed out positive functions of tourism to China’s politics, economy andreform, which set up the keynote and gave a direction for China to develop its tourism in 20years time frame. In the period from 1981 to 1985, the Chinese government underlined theprincipals of making full use of efforts from central government, local government, organizations,collectivities and individuals to build up China’s tourism infrastructure and facilities with selfindependenceand foreign investment. It was in the period from 1986 to 1990 that thegovernment defined the industrial position of tourism for the first time, and the managementsystem in tourism industry was shaped. China’s international tourism hit a boom period since1990, as the central government further pointed out that tourism was a new focal point ofChina’s national economic growth and set tourism as a pillar industry for economic developmentat national as well as local levels.The second force pushed the development of China’s Tourism industry originated fromthe contribution of the policy reform and openness. The reform and opening door policy set themilestone to China’s economic growth as well as to the tourism development. In the past 20years, China’s tourism industry took a dramatic turn in the pace of its development as China’strade relationship with other countries became more liberal. New trade policies in business
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