13. It’s often best to make your specific behavior-focused feedback "short and sweet." Rather than combining both positive and negative feedback in one exchange or overloading a person with several behaviors to continue or change, focus your advice on one area of performance.
14. It’s much better to give people brief and specific feedback messages over weeks or months than to give people fewer but longer feedback sessions with mixed and potentially confusing motivators and directives.
15. Motivational feedback to increase or decrease the frequency of behavior should follow the target behavior as soon as possible. On the other hand, when the purpose of behavioral feedback is to shape the quality of a response, it often makes sense to give such direction as an activator (preceding the next opportunity to perform the target behavior).