Starbucks is an acknowledged leader in the industry in terms of exploiting information technology and technological developments. The company has adapted mobile apps for the promotion of its brand and sales of products earlier than the competition. Starbucks app offers multiple features such as store locator, nutrition-based information and rewards program. Moreover, ‘MyStarbucksSignature’ initiative allows customers “to develop their own signature drinks (hot or cold coffee), name the drink and share the new flavor with the community” (Business Today, 2014, online).