Ubon Ratchathani has enormous, as yet, untapped tourism potential. It is a truly charming city, with a wealth of cultural and natural wonders for visitors to discover. The people of Ubon are generous, welcoming, and very proud of the wonderful Thai province they call home. The airport is attracting more and more flights, more established hotel companies are beginning to take notice and open their own hotels, and the city even offers 3-hour complimentary open air bus tours