Delimitation and Limitation
The scope of study of the project aim at the determinant of the soundtrack-film choosing at SF Cinema, Laemtong Bangsaen, by doing a research among the English Major Students in Burapha University. These sources are the primary data by random 100 samples, and the secondary datas are academic essays, articles, and previous projects. And the hands out the surveys to the customers at SF Cinema.
Definition of terms
SF Cinema means a second biggest theatre business of Thailand which has been operating for 14 years.
Consumption's behavior refers to a physical and mental interaction to the stimulation toward the audiences in the theatre.
Customer mean English Major students of Burapha University.