A Hadassah brochure included a three-page spread for “Operation 1000: A Family Summer Living Experience in Israel”, suggesting “your family can be among them!”.53 The program offered a “4 week Israel live-in experience for a family of four for as little as $750 plus airfare” including “adoption by an Israeli family”. The entire experience was billed as “an
offer that’s hard to refuse!”.54 It described all seven programs, including the fourth track of “Settlements in Judea and Samaria”, which capitalized (literally and metaphorically) on themes of adventure and contemporary trailblazing that were intended to appeal to consumer motivations in offering “A rare opportunity to sense this renewed pioneering spirit. By participating in this program you will be imbued with personal pride in the growth of these vital areas of Eretz Yisrael.”55 Moreover, the brochure insisted that, “The price is unbelievably low and the program more diversified than ever,” even if high costs for the West Bank track [$250 adult/$125 child not including food and accommodation in “prefab housing units”, or $400 adult/$200 child including full board for a dormitory stay] were rather
expensive considering the standard of living in the occupied territories at the time and would come to be a problem in the future.56 Potential participants should write-in for further information and were asked to re-print the advertisement in their local chapter bulletins.