Radio industry, revitalized
People in the U.S. seem to universally agree that FM radio is awful for music listening when compared to the various digital options available today. But somehow, the radio industry has managed keep annual ad spending at a respectable $44.5 billion annually. Thanks to the increased number of connected vehicles and continued growth of mobile listening, this is the year digital radio services start eating up those terrestrial ad dollars. And with that will come lots of opportunities to make radio relevant again. We’re already starting to see this happen with podcasts slowly becoming viable businesses.