“Kristi, you’re too far behind the market leaders of Apple. I don’t see the sense in throwing money into something where we will probably end up in a weak position anyway. Whereas our branding marketing consulting business is growing really well. We’re consulting throughout the world and are considered to be one of the market leaders with our innovative practices. Sure, we’ve got lots of infrastructure costs, but this is going to be a future goldmine. We’ll make more than the fast food chain in five years time.”