Food
The food was tomato and cheese (‘Margherita’) pizza (325 g,
2.39 kcal/g; Sainsbury’s Supermarkets Ltd, London, UK). It was cooked
according to the manufacturer’s instructions, cut into 8 equally-
sized, triangular slices and served hot. In the meal group, women
received 5 slices (485 kcal) of pizza to eat and men received 6 slices
to eat (583 kcal). For the liking and food reward tests participants
were presented with a single slice of pizza (97 kcal).
Measures
The hunger and desire to eat measures were the same as for
Study 1.
All participants received the liking scale with the instructions
‘Please rate how pleasant this food tastes in yourmouth RIGHT NOW.
When making this judgement, IGNORE how much or little of the
food you want to eat, and what it would be like to chew and swallow
it – JUST FOCUS PURELY ON HOWIT TASTES IN YOUR MOUTH’ (i.e.,
the same as scale C in Study 1).
The pay-for-food measure was a 100-mm horizontal line, an-
choredwith0pattheleft hand end and £2.00 at the right hand
end, and £1.00 printed above the line centred at 50 mm.