Hotels, like any other businesses, should not only operate just for the purpose of maximizing value to its shareholders. As important as they are, profits should not be an end in itself. Certainly, without profits entrepreneurs cannot make the necessary investments to replace their depreciating buildings, equipment, training employees, and expanding the company. However, there are other stakeholders as well. As John Mackey and Raj Sisodia put it: "No complex, evolving, and self-adapting organization can be adequately understood merely though analysing its parts and ignoring the full system. The business is more than just the sum of individual stakeholders. It is also the interrelationship, the interconnection, the shared purposes, and the shared values stakeholders of the business cocreate and coevolve together." (Johh Mackey and Raj Sisodia, Conscious Capitalism, Harvard Business Review Press, 2013)