The most basic goal of the Walt Disney Company other than profit is, “To make people happy”. Their ability to make children as well as parents feel warm-hearted and full of joy after just one animated movie is what truly makes them successful. Disney is always advertising with key words such as Love, Magic and Happiness because that’s what their films are all about. Their unique ability to capture their audiences’ hearts is what separates them form other companies in the film industry. I believe that this is Disney’s secret to success and true competitive advantage.