PARTNERING WITH CUSTOMERS
The rationale for forming partnerships with customers in this context is simple. It is the best way to ensure customer satisfaction, which is, in turn, the best way to be competitive. To understand this rationale, answer the following questions:
1. Who knows better what the customer wants, your organization or the customer?
2. What makes more sense, guessing what customers want or asking them?
PARTNERING WITH CUSTOMERSThe rationale for forming partnerships with customers in this context is simple. It is the best way to ensure customer satisfaction, which is, in turn, the best way to be competitive. To understand this rationale, answer the following questions:1. Who knows better what the customer wants, your organization or the customer?2. What makes more sense, guessing what customers want or asking them?
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