Competitive Environment
PROTON is the first Malaysia national car. The big competitor in Malaysia in term of automobile companies and affordable car is PERODUA. The competitive environment as we can see roughly in Malaysia is affordable car where all citizens in Malaysia can buy it and the car maintenances also cheap. Here, the porter five are been applied for more clearly because the competitive environment not only about the competitor. It can be about the economic recession, natural disaster and etc.
Porter five
1.Competitive Rivalry
2.Threat of New Entrant
3.Threat of Substitutes
4.Buyer Power
5.Supplier Power
Competitive Rivalry
In Malaysia, there is not too much competitor around affordable car. The low cost car as I mentioned above (cheap maintenance) is not have a lot of competitor in generally. The affordable car in Malaysia also, gets more potential to sell compared to luxury car. The luxury car is only certain people used. As we see the environment in Malaysia, 1 family will have more than 1 car. For sure, the first car they will choose the cheaper car and affordable car.