this is a nice vid, that outlines how to deal with a negative review that is legitimate and has useful criticism. but what do you do with a negative review that is totally fake, made by a person whose intent is to harm, defame, attack and is really not interested in you 'making it right' for them, but interested in destroying you? For example, someone who would fit into that category might be 1) an old disgruntled employee who writes a fake review because s/he is holding a grudge, and wants to get revenge, and wants to get back at you 2) jealous, envious competitor who is trying to push you down, so the customers go to him/her 3) a clinically mentally ill person who is paranoid delusional schizophrenic and has imagined that you have harmed them and posts a review about this imagined wrong done 3) an ex boyfriend/girlfriend who is getting revenge and in order to make you non datable, posts negative reviews spreading lies and defamatory comments 4) a cyber hit man, who is hired to destroy you or your company by any of the above type of person, or some other person or company, with the sole intent to harm you and/or your business 5) young immature teenagers (or adults) who want to bully someone and use cyber bullying to attack and defame that person, and make their life living hell, because of a sick sense of fun.
After some research, I've come across case studies of all of the above happening to different people, in various ways. And some people have even committed suicide because stuff like that was done to them personally or to their business.